17th November 2013
Goldgenie founder Laban Roomes was in good company at the British Heart Foundation’s annual fundraiser last Tuesday 12th at One Mayfair. Stars including Yasmin Le Bon, Alexa Chung, Daisy Lowe, Hugh Grant and Mollie King, turned out to support the charity’s life-saving work.
Laban Roomes, who in 2011 became one of just a handful of Dragon’s Den contestants to successfully buy back shares from their investing ‘dragon,’ before successfully growing the business into a multi million pound brand, donated a Goldplated iphone 5s for auction at the event. Goldgenie contributed their “Edition” iPhone worth £2,437 to the auction, conducted by Lord Dalmeny, Chairman of Sothebys UK.
Founder Laban Roomes said “It was a great evening, and we’d be delighted to work with and support the British Heart Foundation again moving forward.” The businessman, who sat with Louise Parkes, Director of Fundraising for the British Heart Foundation, discussed the potential of continuing charitable work together under Goldgenie’s “Bling with Benefits” with Alexa Chung.
The event raised substantial funds for the charity’s life changing work, with the stars digging deep into their pockets and Hugh Grant taking home a one off vase for £11,000 at auction.
Fast becoming one to watch in the world of business, Goldgenie’s glittering list of celebrity and well heeled customers reads like an Oscar’s red carpet list – David & Victoria Beckham, Sir Elton John, Thierry Henry, Denzel Washington, Simon Cowell, Usain Bolt the list goes on… with turnover having quadrupled in the space of 3 years.
Today Goldgenie products have been stocked in Harrods (Personal Shopping service) & Selfridges, and Laban has been flown out to the EMMYs to goldplate phones for the A-list. From gold plating the Sultan of Brunei’s taps to designing a Sir Elton John Swarovski crystal “Starburst” iPod in partnership with John’s AIDs foundation (making £48,000 for the foundation in the process) Roomes is passionate about making a contribution whilst doing business.