7th October 2013
You the founder of your business are the sales person, and by communicating your background, the inspiration behind your business, your driving forces, challenges and vision through your marketing & PR, you will allow your target audience to resonate and connect your brand, and this is the key to ensuring your brand sticks in the mind of your audience rather than the competitions.
So many business owners neglect the fact that trust is a key part of the buying process. Large brands create trust through their company stability and magnitude, but for smaller businesses the responsibility lies with the founder or marketer to do more than just sell the benefits of the product.
Of course the quality and USP of your product or service is important, but research shows that a connected customer delivers much more to a business than one-off revenue which is the key to business success.
So how do you identify the human-interest story behind your business? Ask yourself the following questions and once you have the answers, you will have the information required to translate into a biography which will impact.
At JHPR we create biogs for the founders of all of the entrepreneurs we represent, and this is sent along with a much more business orientated press release to the media. The articles which you read in the newspapers and magazines will be combination of both of those documents, and this is how we raise the profile of our entrepreneur clients and their exciting businesses.
Check out this video for Stanford Business by social psychologist and marketeer Jennifer Aarker for more on this topic…
Harnessing the power of stories
Need help creating a biog to tell your business story?
Email email@example.com for details of our Do Your own PR package, which incorporates an affordable biog and press release writing service as below;