30th November 2016
Every Wednesday JHPR spotlight a woman doing amazing things within her business field. As champions of startups and small business owners we will be selecting a wonder woman to profile each week.
Our Wonder Woman this week is marketing whizz Julie Hall, founder of The School of Marketing, running practical workshops in London helping grow entrepreneurs and small businesses.
What is your business? The School of Marketing
How long has your business been trading? 7 months
What inspired you to start your business? After I closed my previous business, Women Unlimited, it took a while for me to figure out what I wanted to do next. After a lot of navel gazing, I finally realised the gift that I had and the thing I enjoyed most was working with entrepreneurs and helping them to learn strategies and tactics that will help them grow their business. The natural way for me to do this is to run live workshops in London (though some will be translated into online courses next year).
What has been your greatest business achievement? Creating Women Unlimited and running the UK’s largest women in business conference 4 years in a row. Those conferences were awesome and sold out every year.
What has been the biggest challenge you’ve faced along your business journey? The loss of identity and lack of clarity I felt after making the difficult decision to close Women Unlimited. I took a wrong turn in my business and it didn’t feel right to turn back to what I had been doing before. It has taken 2 years to really figure out the next stage in my business journey and it is a relief to finally be back doing what I love.
How is your business contributing to your community or society? I love supporting sole traders and small business owners, I have seen so many people go from lacking confidence in their business to watching them find their wings and fly. I feel privileged to have been a part of their journey.
How has media coverage helped to raise your profile? Women Unlimited became quite well known in the London area because we had such great events and so much useful and relevant content. That profile meant that I was sought out to be interviewed and I’ve been on Women’s Hour, BBC Worldwide, been asked for my thoughts on many things regarding women in business by women’s magazines and even done a TEDx talk. The media has been a great way to build our audience.
Best the best piece of business advice you’ve been given? Start where you are at. It is so easy to be overwhelmed by all the tasks and activities that you need to take to build a grow your business but you will be amazed at what you can achieve by taking small consistent steps. That’s where the magic will happen. Consistent action will beat bursts of genius every time.
Where is your product or service available? You can find me at www.theschoolofmarketing.net
Business website and social media handles. @marketinghustle on Twitter, www.facebook.com/schoolofmarketinghub and @marketinghabit on instagram